The Minnity team consists of technical and business experts specializing in supporting elderly and personal care professionals, as well as training and innovation, with extensive experience of the SaaS model. Minnity was founded with the dream of helping people with cognitive diseases live dignified and meaningful lives. The founder and CEO, Katarzyna, grew up living with a relative with a cognitive disease. This experience, combined with her academic work and more than 12 years of international work with a background in dementia care, contributed to the development of a solution based on both research and experience. During the development, we have realized that our tool could be useful to a larger group of people and so nowadays we address personal care services in general.